Most SEOs failed to identify the most important metrics to their campaign, others only focused on getting Links that they forgot the importance of traffic traffic and conversions.
In order to measure the effectiveness of your SEO campaign, you have to identify what are your Key performance indicators or KPI. Below are the 5 most important key metrics for SEO:
- Keywords – The phrases used by Google to determine the relevancy of a website to the users search query.
- Keyword is basically the heart and soul of Search Engine Optimization. If you want to be found in Google, you have to identify what is your target keyword. Basically it is the search terms or queries from users who are looking for a particular product or service. SEOs use these keywords to optimize a website, for example keywords should be placed in the websites content, in the Off-page SEO strategy keywords are used to build links for the website.
- Links – The output of the team’s day-to-day Link Building initiatives.
- This metric is important to SEO because this is the main output of their work. Optimization involves ‘Links’. In order to optimize a website, you have to build links on a daily basis because it is still the main signal that Google used to determine which site ranks first in the Google SERP.
- Rankings – The position of the Keywords in the Google Search Engine Results Page (SERP)
- This metric is very important to SEO because it is the indication whether the strategy or efforts from the team is successful or not. Rankings are determined by checking the Keywords position in the Google SERP. A page 1 ranking for a particular keyword means many visitors to the site. The higher the rankings the better.
- Traffic – The total number of hits or visits from the users/customers
- For SEO, Traffic is the output of a Keyword Ranking in Google. SEO’s definition is the process of driving traffic to the website. It is the most important metric in an SEO campaign and is measured by using tracking tools like Google Analytics and Web-stat.
- Conversion – The total number of leads generated from the user/customers
- SEO doesn’t end in Traffic. In fact, traffic is useless if you cannot generate sales or leads out of it. Conversion is the ‘Goal’ of every website to make profit. A conversion can be known as a Lead, Purchase or Sale, Download, or just simply a Website visit.
1. Check SEO technicalities (e.g. PR, relevancy, spam content, etc.), Check if the site is a good place to get a link.
2. If the site is okay, Look for a good spot to put your link (keyword).
3. Once you select a page, contact the webmaster and make negotiations (you have to pay for the link).
4. If all good, then it’s time to put in the link.
- Preferably, the link should be placed in the middle of a paragraph in the selected page.
- The link has to appear seamless in relation to the whole article. This means even if the page is all about fire and the client site is about pepsi (so ‘pepsi’ is the keyword for example), in the middle of the paragraph spammers write something like “While filming a Pepsi commercial, Michael Jackson’s hair caught on fire.”
5. Lather, rinse, repeat.
So there you have it. What do you think?
Hope you are having a good week.
I just wanted to share a strategy called Blogger and Social Outreach Strategy. It’s another form of Relationship Building for links but you are not going to offer article like Guest Post. This strategy is more on real engagement.
Unlike Guest Posting where you send emails, this one uses Social Media to interact with the webmaster, blogger or writer. The strategy starts from searching of blogs or news related to your service or product. Once you find some related blog post, you will now going to get their social profiles like Twitter, Facebook, LinkedIn, etc.
Connect and engage with them. Take a look at my sample below, this writer is from a well know site CNET:
The article is about Smartphone and since cashforsmartphones.com is related to it, I get the writer’s social profile and engage with her.
— Geromme Talampas (@gdtalampas) December 3, 2012
Note: You must not ask for links early. Try to connect first.
Then after my 1st tweet, I send a follow up tweet suggesting the website.
She responded with these:
@gdtalampas Good suggestion, will check it out. Let’s hope conditions for those kids change soon. Underground economies exist in the US too.
— Jessica Dolcourt (@jdolcourt) December 3, 2012
After my conversation, she added the link to the article:
As you can see below, it’s not just about getting a Link from Authoritative site, but also getting Traffic/Visits out of it.
Just recently, I got another link from this article: http://www.cnet.com/8301-17918_1-57560098-85/how-to-sell-your-phone-for-cash-smartphones-unlocked
This is the importance of Social media nowadays, and it brings a lot of opportunities for us SEOs to get or build links in other ways.
The approval rate is not the high but this is something that will benefit the site in the long run. Try to connect with the Blogger/Writer and Build Relationships.
SEO especially Link Building evolves significantly in the past years. and SEO is moving towards Relationship Building, Inbound Marketing, Social Media and real Brand Marketing.
Hope it helps
Last Friday, October 12, 2012 I received an email from Google congratulating me about my completion on their Power Searching with Google course.
My score is 100% LOL. Well, I already know most of it so it was easy for me. I just took the course to learn more and to improve my searching skills. I find the course useful and informative specially for beginners.
I like the way Matt Cutts explained the crawling, indexing and ranking stuff. On the video he explained How Google decide which page or documents they really want to show in the SERP. He also give some of the 200 signals that they use to rank a website. Some of them are by asking questions like:
- How many times does this page contain your key words?
- Do the words appear in the title? In the URL (web address)?
- Do the words appear directly adjacent?
- Does the page include synonyms for those words?
- Is this page from a quality website? Or is it low quality, even spammy? What is this page’s PageRank? That’s a formula invented by our founders, Larry Page and Sergey Brin, that rates a web page’s importance by looking at how many outside links point to it, and how important those links are.
You can watch the full video here:
I hope there’s more FREE courses like this in the future. I learn more from the course and more important is that I enjoyed the class!
I finally got my certificate from my 3-Day Bruce Clay SEO Course in Sydney!
Last week I finished the Power Searching With Google course and I got a perfect score!
It’s actually pretty easy because I’m used to most of the methods or the topics that were discussed. The course focus more on How to become an effective Google searcher. From basic to advance.
Based on what I have remember on the course, here are some cool tricks that I learn:
- Using “site:” operator to search for domains with whatever you want. Example: searching for .com domains, you can type in Google search bar( site:com <terms> or site:.com <terms>)
- Using “filetype:” operator to search different file type formats. If want to search .CSV file for Tax computations, you can type in Google search bar ( filetype:.csv tax computations )
- Using “define” operator to define terms that you don’t know. (e.g. define amazing)
There are many interesting operators you can use in Google and you can learn more about it here.
The other interesting topic from the course that I like most is “Using Books to verify a Quote” Most of the time you read quotes or hear quotes from your friends, co workers, etc. But you are not sure if they say the exact or correct quote or reference. For example earlier during our training session at work, the presenter mention this quote in his Powerpoint: “When all think alike, no one thinks very much” – Walter Lippman
I find the quote interesting and search it in Google. I want to verify if Walter Lippman really said that exact quote so I search it in Google. The result is confusing, as you can see below the 1st quote says “Where” and the other says “When“:
So for me to know what is the real exact quote between the two, here’s what I did based on what I’ve learn from Google Power Searching Class:
- I do a search query in Google using this intext:”When all think alike, no one thinks very much” OR intext:”Where all think alike, no one thinks very much”
- I click to Books on the left side of Google to filter Book References
Here’s the result:
If you noticed the bold terms in the image above the books mention it as either when or where. What’s interesting about it is that you now know that the first word of the quote from Walter Lippman is either ”When” OR “Where” and not just “When” as mentioned in our session before.
Even the books aren’t able to tell what’s the correct phrase so I guess only Walter Lippman can answer whether it’s “When” or “Where”
What I mean about this post is that you can search, filter and verify results and facts using Google. Not all information you get from the internet is true that’s why it is important for you to verify that information. Use news, books and compare the results. Think and Analyze data carefully
The iPhone 5 is finally here and as a gadget fanatic, this is a good news! Apple CEO Tim Cook unveils it September 12, 2012.
Here are the things I like about the new iPhone 5:
- The 4-Inch Retina Display
- The LTE Support
- A6 Chip
It is faster, thinner and lighter compared to iPhone 4s.
Watch the iPhone 5 below:
Face the air conditioner. If you have a photographic memory, try to remember the usual number the thermostat switch is pointed at for the last few years. If you don’t own one, retrieve the most recent electric bill you have just paid. Look at the section wherein a small bar graph is drawn with the months under the falling or rising bars. If you are spatially inept, just look at the amount of paid credits and compare it to some of the last few months’ bills. Clearly, that small piece of paper is a perfect testament of the slowly manifesting effects of a worldwide problem: Climate Change.
Climate Change has nowadays become a glittering generality environmentalists utter in vehement protest against the destructive behavior of mankind. The term only took waves at the onset of the 20th century, signaling the massive revolution of modernity branded as another big leap under the elbow of human civilization. For us, unwitting humans, the glory of mankind is yet on the brink of unfolding, but for the ecologists, we seem to be going downhill into the pits of devastation. I used to read this malignant term only on science textbooks and forlorn documentaries sitting on our coffee table: now it has generated a great force field that has finally shaken us and our sleeping sensibilities. The dramatics has risen into an unmitigated clamor. And we can hardly cover our ears.
Climate Change cannot be interpreted by mere descriptions of polar icecap melting, or migratory birds losing their way, or crabs and fishes, either in hyper hibernation or worse, dying states. It cannot be managed by putting more trees or by passing up ordinances on clean and healthy living in the neighborhood, or sending Al Gore to different places in the world to exude his charismatic aura while preaching about greenhouse gases and it effects, or too much carbon on the depleting ozone layer (I learned in our course: Earth and Environmental Science that carbon is one of the most abundant elements found on earth since the beginning of time, together with nitrogen, argon, and oxygen. That means no sweat about that!) In order to solve this, we must get to the heart of all things. We need to examine if we are promoting the common good of humanity or we are just allowing our inordinate desires to take over our whole selves.
I have an analogy to make: we always laugh about how stupid bulls are when they encounter the wise matador. They dash and attack wildly and untiringly, only to be killed by the matador afterwards. They always go after that red cape not knowing that the real enemy is the one holding and swaying it. They do not know that if they put down the matador, they are putting an end to that annoying flutter of the red cape. Likewise is the case of the Climate Change mystery: close the wounds of everyman and we will have a better place to live in. We don’t need someone like Michael Jackson to constantly remind us of that.
Climate Change, and all its entailing complications, is a stigma on man’s morality; it cannot be solved by odd campaigns and silly legal resolutions.
Check out this cool infographics about Recycling iPhone E-Wastes: